Chinese New Year dawns. Feeling some sort of misapprehension you can’t explain away? A sinking feeling in your gut? It is not a coincidence and yes, you guess it right. It has everything to do with the number four!

The folks at agency Naga DDB have come out with a helpful video explaining exactly why and how you may rectify all that negativity and bring back the auspicious ambience. Simple – just replace the number four. After all, it’s worked for hotel floors and elevator buttons, right? Watch how it’s done here:

Lyn Ong