This Raya, buying a pair of new shoes could also mean giving a helping hand to charity. 7 Ltd is a Malaysian online shoe store which sells original designs as well as channeling part of its profits to animal shelters.
Founder and Creator, Joan Shunmugan, with no background in shoe design, worked close to three decades in various private organizations as well Government-linked institutions before she launched 7 Ltd. “My love for heels and animals meant that coming up with 7 Ltd, a socially-conscious ladies shoes business was a no-brainer,” she told Poskod.MY.
Each pair of 7’s are designed in-house and handmade in Malaysia itself. They are fitted with cushioned insoles for added comfort, and non-slip 100% rubber outsoles.
Depending on the pricing of each style, the amount contributed to charity can range between 5-10% per sale. Sales of her debut collection included a contribution to LASS – Lost Animals Soul Shelter, Malaysia. 7 Ltd. recently launched their second collection and Shumugan is currently deciding on the next charitable organisation to support.
All shoes are ranged from RM100 onwards and available for purchase online. Appointments to visit the showroom can be made through direct contact with Joan Shunmugan.
Find out more here.