What is it?
A newcomer to the Malaysian ice cream industry, Jersey Jack serves up to about 36 flavours of gelato, sorbets and sherbets daily. These are all made in-house using fresh milk from Jersey cows – the name is a nod to the cows with the milk supplied by local dairy farm, Bright Cow. Jack is one of the owner’s son.
Tuck along a quiet, cluttered residential street near some of the city’s most popular pubs, bars and restaurants, this place has a small al-fresco are and is just a stone’s throw from Changkat. It operates as part café, part distribution and production hub for the gelatos.
Being avid cyclists, the team will also be launching a series of mobile tricycle carts selling gelato around the city centre. For the initial run, the tricycle carts will be around Jalan Alor and Bukit Bintang.
Who is it?
Helmed by Tony Gowler and Joanna Chee, this dynamic duo are long time friends and wanted a change from their previous jobs (Tony was an engineer while Joanna was in the events scene). Prompted by a suggestion from his friend, Paul Foster to start an ice-cream business, Tony was inspired and went back to the UK to do his research and a training course. Paul happens to be the owner of Bright Cow and similarly left his job to start the dairy farm.
Tony is the man concocting all the flavours while Joanna manages the marketing and branding segment of Jersey Jack.
“We’re interested in small family businesses,” says Tony, speaking of the potential future franchise. There is the hope that their tricycles will be able to provide a sustainable source of income for individuals or families while maintaining the quality of the gelato. He explains, “Gelato is a sensitive product. When you run it yourself, this is your bread and butter. You look after it. You cannot let it get too warm. I think when you run it yourself as a small business, you care about things like that.”
The owners recommend pistachio flavour, which is top on their list of favourites. For something more citrusy and tart, there is the cherry flavour which has a refreshing aftertaste. You can pick any flavour and have them whip it up into a milkshake for you! If you’re feeling adventurous, try the champagne flavour, or the salmon and wasabi for a Japanese inspired take on Italian gelato!
The smooth, creamy texture of the gelato will be sure to win over most hearts, especially the young ones. It is the perfect treat for a hot, humid day and with 36 flavours available, you will definitely be spoilt for choice.
A single scoop gelato starts at RM12 while the sorbet is RM10. The drinks range from RM5 to RM12 and include milkshakes and coffees. Sundaes are priced at RM14.
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